Friday, March 24, 2017

Fresh retro look for Gevalia coffee

Gevalia is Sweden's leading coffee brand, now owned by the international Jacobs Douwe Egbert group. Last month, it launched a new look with new packaging.

Gevalia is an old brand with a strong heritage. Both the new and the old logo mixed cues from historical packaging, taking advantage of that heritage.

Wednesday, March 22, 2017

Unifying symbol for Getinge

Getinge is a Sweden-based medical technology company. It has expanded through acquisition, creating an unnecessarily broad portfolio of brand names. Last week, it announced that it would unite all its divisions under the Getinge brand, introducing a fresh new symbol at the same time.

This takes the company from a multi-brand to a single brand strategy. Getinge had previously been an endorser brand, but will now be the main brand, with some legacy brands such a Macquet being kept as sub-brands.

Good Grain given honest overhaul by Robot Food

Good Grain is brand of healthy cereals, marketed in the UK by specialist cereal manufacturer Brecks. Recently, the brand was given a new look by Robot Food.

The healthy cereal category suffers from a lack of consumer trust due to spurious health claims made by various manufacturers. The brand relaunch combats this and positions Good Grain as an honest challenger brand. This is reinforced through the launch of new products made that fit the new positioning. The new packaging dominated by vibrant colours and it tries to avoid category clichés.

Tuesday, March 21, 2017

Startling Brands interprets translation service Dacha Media

Dacha Media is a consultancy in Berlin that seeks to expose its clients to the English language through editorial services (e. g. professional translation). It recently launched a new visual identity and website, both designed by Startling Brands.

The company was founded by journalists and works with journalistic content, so Startling Brands sought to emphasise the link to the media business. Visually, this was done with a logo featuring the letters D and M in the form of an open newspaper.

Wednesday, March 15, 2017

Logo round-up: February 2017

The logo round-up for February is unusually tasty, featuring a large amount of food brands. But there were also several other noteworthy logo changes around the world.

Monday, March 13, 2017

Superestudio creates playful look for Nickelodeon

World-leading kids TV channel Nickelodeon launched a new on-air look over the weekend for this years edition of the Kids' Choice Awards.

The new look was created by Buenos Aires-based Superestudio and features kids interacting with characters from Nickelodeon shows in a playful and surreal mix inspired by online culture. This should convey "play, surprise and imagination" and make the world feel more playful for the channel's viewers.

Thursday, March 9, 2017

Robot Food launches own tattoo care brand Electric Ink

Independent branding agency Robot Food have taken it upon themselves to launch a brand for tattoo care products, having noticed a lack of credibly branded products in that sector. The new brand is called Electric Ink and was largely developed in-house.

Custom illustrations in contemporary tattoo style were developed by London artist Tom Gilmour. These dominate the packaging, giving it credibility and making it stand out.