Thursday, December 12, 2013
Wednesday, December 11, 2013
Stöð 3 is a new television channel from Iceland's leading commercial broadcaster Stöð 2. It launched earlier this autumn, on September 7, and targets a younger audience with entertainment and drama series. The bright look makes use of glowing triangles to frame the 3 numeral.
Tuesday, December 10, 2013
The University of New Hampshire is the largest university in the rather small state of New Hampshire. Founded in 1866, it currently has over 15,000 students. During a college hockey game on Saturday, the school unveiled its new logo, created by Chermayeff & Geismar & Haviv in New York.
The new emblem is a modern take on a shield with the initials NH in the school's colours and replaced an image of the Thompson Hall clock tower, a building located on the UNH campus. It was created with the collaboration of an "advisory panel" of students, alumni, faculty and staff. Usage guidelines will be published in February.
Lloyd's Register is an organisation with various activities in maritime shipping, rail, energy and management systems. It was founded in 1760 in London, where it is still head-quartered. On Sunday, December 8, it unveiled a new visual identity.
The new monogram is a cleaned-up version of the LR stamp used by the organisation's surveyors since 1884.
Monday, December 9, 2013
Arby's is a major American fast food chain, mostly known for serving sandwiches. Its logo has long been a cowboy hat. After several decades of barely changing it, last fall it was given an update when the "Wild West" typeface was replaced by something more contemporary. The result was an odd clash between old and new.
That logo proved short-lived, as last week it started using a refreshed version of the logo on its website, in advertising and on social media. This time, the logo has been given a more careful redesign with a contemporary slab serif typeface. The hat has been released from its odd extrusion and has been tweaked for the better.
Last month, on November 6, Russia's Aeroflot Group unveiled a new airline, created by the combination of two smaller airlines based in the far-eastern part of Russia SAT Airlines and Vladivostok Avia. The airline will be called Aurora Airlines and its brand was developed by Landor Associates.
The hope is that the combination of two regional carriers will create a more efficient traffic system for the entire region. Inspired by cave paintings, the new icon has been abstracted to an infinity symbol with smooth curves.
Friday, December 6, 2013
British supermarket chain Sainsbury's became yet another in the line of companies to launch a mobile telecom brand with the introduction of "Mobile by Sainsbury's" earlier this year in partnership with Vodefone. The brand was developed by Lippincott.
The brand was developed to translate Sainsbury's ethos, "Live Well For Less", to a telecom brand and emphasises that it is on the costumers side. Visually, it was designed to fit in with Sainsbury's overall identity and to appear generous and bright as well as technically knowledgeable.