Saffron Brand Consultants is a brand consultancy network set up by Jacobo Benbunan and Wally Olins in 2001. Since then, it has carried on the creative approach to brand design developed by Olins for numerous clients. Last year, it launched a new visual identity to celebrate its 15th anniversary.
The old refined logotype with its distinctive ligature was developed by Wally Olins, Miles Newlyn and Daren Cook when the consultancy was established. The new logo is a simple sans serif wordmark, but overall the new look is less restrained and varied, reflecting Saffron's "creative, disruptive, innovative and digital" qualities. This includes a custom type family that conveys an incremental creative process.