Monday, November 19, 2018

Budget hotel brand Zip to launch with Wolff Olins identity

Whitbread PLC is a UK hotel group, primarily known for their Premier Inn chain. A month ago (on October 22), Whitbread announced a new "no-frills" hotel chain called Zip by Premier Inn. The brand identity is credited to Wolff Olins.

The new concept brings "compact living" to hotels, cramming lots of necessary stuff in a small space. Zip is primarily geared towards "short-stay value-conscious guests who are looking to zip in and zip out". The first Zip hotel opens in Cardiff in March 2019.

Tuesday, November 13, 2018

Cape Rock creates bold wave for Veronica

Veronica is a relatively old and uniquely Dutch media, originally formed as a pirate radio station, but now taking the form of a TV channel, a commercial radio station and a magazine. These three channels differ in target groups and overall looks, but brand agency Cape Rock recently took a stab at uniting Veronica TV and Radio Veronica under a common platform.

The new look is built to house Veronica's blockbuster entertainment and sports content. It harkens back to the brand's origin as an offshore radio station by using a blue wave animation when display text or the channel logo appears.

Monday, November 5, 2018

From plug to spark for Eldorado

Eldorado is a Russian electronics retailer with over 400 stores. Last week, it launched a refreshed visual identity, created by the Moscow-based LINII Group. These changes are part of an expansion strategy for the firm.

The rebrand was guided by current trends of minimalism and simplicity. The crude plug image from the old logo has been replaced by a combination of the letter Э with a lightning icon. This can be used both as an effective symbol on its own and as part of the complete wordmark. The lightning symbol is also used on its own in most applications, along with bright red and green colours.

Friday, October 26, 2018

White and green look for organic brand Änglamark

Änglamark is one of the private brands from the Swedish supermarket chain Coop, offering a line of certified organic and sustainable products. The brand has been around since 1991 and earlier this month (on October 10) it unveiled a new package design.

Stockholm-based brand and marketing agency Priority is the design and development partner for Änglamark and they worked on the new concept. Their work build on the positioning "carefully selected, wisely excluded" by which Änglamark serves as a guide to good and sustainable products.

Tuesday, October 23, 2018

Logo round-up: September 2018

Some really big and noticeable logo changes launched this past September. The friendlier Uber and the shortened Dunkin' probably stand out to general American readers, but there are several others that made their mark, including supermarket chain John Lewis, beer brand Carlsberg, production company Fremantle, the Ad Council and Channel 4's thematic channels.

Monday, October 22, 2018

Leafy refresh for Dole

The Dole Food Company is known for both food preserves and fresh greens, but has recently started emphasising the latter. Last week, it announced a refreshed logo to appear more natural.

The familiar Dole logo was designed by Landor Associates and launched in 1985. This redesign doesn't really touch the main logo, rather they just put it in a leafy holding shape. As such, this isn't a major redesign, but Dole still apparently felt the new highlight it.

Stop & Shop greenlights retro logo

Stop & Shop is supermarket chain with 400 locations in northeastern United States. Earlier in October, it opened refurbished supermarket in Hartford, Connecticut, featuring a revived and redesigned version of the chain's traditional logo.

Stop & Shop used a clever and distinctive "stoplight" logo for many decades until 2008 when it was replaced by a general logo that could also be used by sister chain Giant. Evidently, the stoplight logo was still widely recognised ten years after being replaced.