Wednesday, December 2, 2020

Logo round-up: June 2020


The most discussed logo back in June was the new pinwheel symbol for Google Photos, even though it's just part of an ongoing rollout of Google's design scheme. We also got new designs for two prominent two-letter acronyms: IG and NI.

Wednesday, November 25, 2020

Logo round-up: May 2020

The May logo round-up is ready, so here it is. May 2020 was decidedly less busy than May 2019, but there were still a few notable changes, such as the simplified Dolby logo, the return of Ampol in Australia and the overall refresh of the Adobe Creative Cloud icons.

Wednesday, November 18, 2020

Logo round-up: April 2020

We're on a six month delay, but the April logo round-up is finally here! It'll be a while before we catch up.

Much of the world was in full lockdown during April, so economic activity came as close to a halt as is possible.

Monday, July 20, 2020

Logo round-up: March 2020



March 2020 was when much of the world introduced national lockdowns and stay-at-home orders. This gradually halted all sorts of economic activity, including rebrands.

The last couple of months have been tumultuous for many people around the world. For me, one small change was that the various moments used to update the next logo round-up dried up, which means we have a bit of a backlog that I hope will be remedied later this summer.

Wednesday, April 29, 2020

Logo round-up: February 2020


February was the last month before the virus hit the west, with rebrands happening as usual. Some of the more notable ones were the new Google Maps pin, Sonic restaurants, The New Republic and Sears.

Wednesday, April 15, 2020

New TBS logo slanted towards the world


TBS, or Tokyo Broadcasting System, is one of the major television networks in Japan, broadcasting to Tokyo since 1951. On April 1, it launched a new visual identity which they had revealed back in January.

TBS had used it's previous logo - horribly stretched bold serif letters - since around 1994-ish. The new identity programme launches with a new corporate philosophy promising to increasingly make TBS programming available to the rest of the world, which may explain why they needed at logo that didn't look awful to westerners.

The new blue logo features a 66.6 degree slant extending from the upper part of the S to the bottom of the T. This slant mirrors the 23.4 degree angle of Earth's axis, while also representing a "door to tomorrow".

Monday, March 16, 2020

Logo round-up: January 2020


It's time for the first logo round-up of the decade! Among the famous brands that restyled this January were some major industrial companies like ADM and Northrop Grumman, publisher DK, fashion brand Kenzo, the Bank of Ireland as well as classic Internet firms GoDaddy and Tripadvisor.