Daher is a major French industrial involved in several advanced engineering businesses like aircraft manufacturing, aerospace, logistics services and nuclear power. Last week, on February 25, it introduced a new corporate identity, developed by CBA.
The new positioning is summed up as "Shaping Industrial Intelligence", conveying the advanced engineering involved in all of Daher's products. The rebrand unites the companies divisions under one corporate name. The logotype uses simple typography and is contrasted by an overall style that makes use of detailed photography and technical drawings.