Wednesday, June 28, 2017

Music app maker DJIT becomes MWM


The French company known as DJiT, "the world’s number 9 mobile music app publisher", changed it's name to MWM last week, on June 22. The new visual identity was developed by Dragon Rouge.

The company started out with the music mixing app Edjing and has since developed further apps, recently reaching a combined total of 100 million downloads. The new name is a reflection of that growth. The name MWM creates a neat and versatile "oscillating logo", expressing "perfect synchronization of music, the world and media". It is supported by an eclectic universe of beating graphics.

Tuesday, June 27, 2017

Pentagram creates new mark for Flemish broadcaster VRT


VRT (Vlaamse Radio- en Televisieomroeporganisatie) is the public broadcaster for Flanders, the northern half of Belgium. Last week, on June 22 it presented a new corporate identity. According to press release, it was developed by an internal team that collaborated with Pentagram and something called "Mechelse Today".

According to VRT, "the new expressive logo will allow VRT to evolve digitally". The VRT is unusual among the European public broadcasters in that its own brand has mainly been used on a corporate level, with individual channel brands communicating to the public. This will apparently not change.

While the new logo had a sort of official launch last week, it was first adopted back in January for the services VRT nu and VRT NWS. The latest announcement made it official for the entire company.

Wednesday, June 21, 2017

Logo round-up: May 2017


The logo round-up is a bit late once again, but its is a big one with well over fifty new logos introduced in May. This includes new looks for Hawaiian Airlines, some American cable networks like HLN and Syfy, major sports leagues, game maker Ubisoft and a many more.

Tuesday, June 20, 2017

Minimalist graphics for SVT1 and SVT2


Last Friday, on June 16, Sweden's public broadcaster launched new looks for its main channels, SVT1 and SVT2. This follows the introduction of a new corporate logo last autumn.

Since 2012, SVT has used graphics built on colourful templates created by Trollbäck + Company. The new look takes a very minimalist direction with barely any elements other than the simple channel logos and the corporate typeface. The new idents are similarly minimalist, with the SVT1 idents featuring simple shots of places around Sweden where people are watching television and the SVT2 idents featuring relevant still images. Other than the thematically differing idents, there's no real attempt to differentiate the channels with graphics or colour, which does perhaps reflect an "on demand first" programming strategy where individual channels are less relevant.

Monday, June 19, 2017

Werklig creates modern crest for Helsinki


Helsinki is the capital of Finland. On June 1, the city unveiled a new brand identity to coincide with a reorganisation of the city government. It was designed by local studio Werklig, who were appointed last August.

Up until now, Helsinki hasn't a unified visual identity with many departments veering off with the own logos. The new logo is to do be used by all department. It is based on the city's crest, but has stripped out all heraldic imagery, leaving only actual shield shape with the name "Helsinki" on it. It is used in conjunction with wave backgrounds in various colours inspired by Helsinki landmarks.

Wednesday, June 14, 2017

FutureBrand gives Chef cream a subtle new hat


Chef is a brand from Italian dairy company Parmalat for cream and various cream-based food products, such as dessert creams and cream sauces. Earlier this year, it was given a new look by FutureBrand Italia.

This is a very subtle update that keeps all essential elements of the previous packaging, but gives them a sophisticated update to infuse additional symbolism.

Tuesday, June 13, 2017

Prophet brands benefits administrator Alight Solutions


Alight Solutions is an outsourcing business for human resource services and benefits administration, serving many large companies. It was recently spun off from Aon plc and sold to private equity. Last week, it emerged as an independent company with an identity created by Prophet.

Prophet worked on all aspects from strategy to design over three months. The business that Alight is in is simultaneously getting more technologically advanced and more people-focused. The new identity should reflect how Alight is "reimagining how people and organizations thrive"