Tuesday, June 18, 2019

Logo round-up: May 2019

May brought several rebrands, of which the new Sears and BT were probably the most talked about. There's apparently also some sort of trademark agreement expiring for the Warner Music Group, because both their music label Warner Records and their publishing arm Warner Chappell dropped the classic WB shield.

Monday, June 17, 2019

W creates moving traingle for insurer MAIF

Mutuelle d'assurance des instituteurs de France, generally known by the acronym MAIF, is an insurance company in France. On June 3, the company revealed a new visual identity, developed by the agency W.

The previous logo was developed by Carré Noir in the mid-90s. The 2019 redesign keeps the red triangle, but makes it more irregular and dynamic. According to W, this was done to make a mark that was "in motion", connecting to the movement roots of MAIF.

Friday, June 14, 2019

Seenk creates empowering identity for QuiToque

QuiToque is a French service that delivers pre-packages groceries to people's homes, with suggested recipes. It was recently purchased by grocery giant Carrefour. In mid-May, the company launched a new visual identity, developed by Seenk.

QuiToque adopted its previous name in February 2016 (covered here at the time). The new joyful and simple identity portrays how QuiToque makes preparing food more fun and varied. Seenk also wanted to convey a message of empowerment, "The power to eat well". The bare-bones logo features the letter 'I' being replaced by varioud types of produce (typically a carrot).

Thursday, June 13, 2019

Four Canadian TV channels rebranded under the CTV banner

Niche TV channel brands have slowly been dying off in the last couple of years as many TV channels are either shut down or rebranded using a parent company name. Earlier this year, we noted that TV4 Sweden had given its smaller channel generic logos. Last week, on June 5 at the Bell Media upfronts the demise of four major Canadian cable TV channel brands was announced.

The Comedy Network, sci-fi channel Space, drama channel Bravo and lifestyle channel Gusto will all be rebranded as CTV channels on September 12. Their new generic names will be CTV Comedy Channel, CTV Sci-Fi Channel, CTV Drama Channel and CTV Life Channel. New logos, all based on the same template, came with the announcement.

Gusto was introduced in 2016 (replacing music channel M3). The other have been a big part of Canadian cable TV for several decades, all launching around 1995-1997. Their previous logos have all been covered here.

Monday, June 10, 2019

Logo sleuthing: Architectural symbol by Chermayeff & Geismar

Rich Baird, who runs LogoArchive and BP&O, recently sent out a tweet calling for confirmation on a mysterious symbol apparently designed by Chermayeff & Geismar for the American Institute of Architects (AIA). He found the logo in an old logo compilation book and there are a few instances where logos have been wrongly attributed in these books. This prodded me to do a bit of logo sleuthing.

There have been multiple retrospective books published about Chermayeff & Geismar, which means their work feels quite well preserved for the future. But to my knowledge this possible AIA logo hasn't been included in these books. Its not in the rare spiral bound portfolio they published in 1979, not in the more common TM book from 2000 nor in Identify from 2011.

The oldest record I have of this logo being created is from a special issue of the Japanese design magazine Idea, published in May 1971. The issue highlighted prominent American identity designers and included a profile on Chermayeff & Geismar as well as an extensive look at their portfolio. Besides that, the symbol doesn't appear in any of the contemporary magazine profiles on C&G I have been able to access.

Sunday, June 2, 2019

Logo round-up: April 2019

At long last, here's the logo round-up for April 2019. Ikea made a barely noticeable change to their logo that many wanted to point out. There were also more substantial changes for brands like Discovery Channel, Staples, Zillow, Axel Springer and BBVA.

Monday, May 27, 2019

Mer gets more straight

Mer is a classic soft drink in Sweden, nowadays owned by The Coca-Cola Company but still largely a local brand. In April, it launched an ad campaign featuring new packaging and a refreshed logo.

In the last couple of decades, Mer has been using a logo at a "dynamic" arch, as seen in the previous design from 2015 (designed by Elmwood and covered here at the time). This redesign straightens that up to a form more reminiscent of the brand's older design from the '60s.

Mer means "more" and the redesigned was launched with an ad campaign based on the slogan "Dare to be More", focusing on individuality.