Monday, July 15, 2019

WarnerMedia unveils new HBO Max service


In the ongoing "streaming wars", WarnerMedia (previously Time Warner), unveiled their big offering last week. It will be called "HBO Max". HBO already has a reasonably successful streaming service in HBO Go/HBO Now, but this throws everything else that Warner owns in, as well as original programming, to create a broad service that can rival Netflix.

Warner and HBO also own Cinemax, which probably helps with trademarking the name. They also already owned the URL www.hbomax.com, which used to be the press room for HBO and Cinemax.

The logo and what little other applications there at the moment use a blue-purple-red gradient. The actual letterforms have some potential for versatile animations.

Friday, July 12, 2019

Roger reframes the world for Discovery Channel


Back in April, Discovery Channel somewhat quietly rolled out a completely new logo after a decade of tweaking the one they introduced in 2008. The new logo and graphics package were developed by broadcast design agency Roger, who recently presented their case study on the Discovery project.

Discovery wanted to keep D-globe concept that had become quite established, but allowed an otherwise redesigned logo. Roger found that the continents in the globe provided enough whitespace to substitute the lack of 'stem' in the new D. For the graphics, they came up with the "D-frame, a rectangle with on curved corner that is used to hold imagery and information.

Monday, July 8, 2019

L3Harris unite in the Nexus


Harris Corporation and L3 Technologies, two American technology companies mostly active in surveillance and government contracting, merged recently to form L3Harris. Their new common symbol launched on July 1.

The new symbol is known as the "Nexus" and also exists in three-dimensional form outside the combined corporate headquarters in Melbourne, Florida. It symbolises L3Harris' "innovative spirit, conveying the technology connectivity, networked intelligence and mission solutions we bring to our customers".

Monday, July 1, 2019

From the 80s: Brazilian shoe store Arezzo


Here's a somewhat random vintage project: A complete design programme for Brazilian women's shoe brand Arezzo. Arezzo was founded in 1972 and probably received this redesign some time in the '80s (possibly the '70s). The agency behind was P & B Comunicação e Promoção, an agency based in Belo Horizonte, Minas Gerais.

The design programme was very fashionable in the '80s, with deconstructed lettering and pastel colours. The double-Z in the logo stands out as a neat and unusual solution.

Wednesday, June 26, 2019

Contemporarily traditional Stockholm/Åre 2026 bid logo by Happy F&B


A few days ago, the International Olympic Committee chose Milano/Cortina to host the 2026 Winter Olympic Games. However, if the applicant was to have been chosen solely based on the quality of the logo, the games would have gone to their only competitor, Stockholm/Åre in Sweden.

The Stockholm/Åre logo and identity was developed by Happy F&B. They created a treatment of the year 2026 inspired by traditional Swedish ornamental painting (kurbits). The aim was to "position Sweden as a forward-thinking country of longstanding traditions".

Not too long ago, the competition to host an Olympic Games used to be tough, with lots attention being given to the candidature logo. In the case of the Stockholm/Åre logo, it appears to have been rolled out slowly and quietly. I appeared on social media mid-January and had possibly been used elsewhere before that, but apparently didn't get a formal announcement.

Tuesday, June 18, 2019

Logo round-up: May 2019


May brought several rebrands, of which the new Sears and BT were probably the most talked about. There's apparently also some sort of trademark agreement expiring for the Warner Music Group, because both their music label Warner Records and their publishing arm Warner Chappell dropped the classic WB shield.

Monday, June 17, 2019

W creates moving traingle for insurer MAIF


Mutuelle d'assurance des instituteurs de France, generally known by the acronym MAIF, is an insurance company in France. On June 3, the company revealed a new visual identity, developed by the agency W.

The previous logo was developed by Carré Noir in the mid-90s. The 2019 redesign keeps the red triangle, but makes it more irregular and dynamic. According to W, this was done to make a mark that was "in motion", connecting to the movement roots of MAIF.