Thursday, May 21, 2015

Wizz Air refreshed by Futurebrand


Wizz is a major Hungarian budget airline that operates in much of Central and Eastern Europe. This week, on the eleventh anniversary of its inaugural flight, the airline unveiled a refreshed corporate identity and livery, created by Futurebrand. The airline says it now has "a fresh, more vibrant, sophisticated look and feel".

Tuesday, May 19, 2015

Logo round-up: April 2015


Last April brought new identities for several international and local brands around the world, the most important of which are presented below. This includes printer maker Lexmark, a major French energy utility, Hewlett Packard's enterprise division and several others.

Monday, May 18, 2015

The government of Brasília rebrands


Brasília is the capital of Brazil, and the federative unit it is located in is known as the Distrito federal. At least it was until a month ago, when the governor revealed a new logo for the city that rebrands it as Governo de Brasília.

The logo itself is a pretty straightforward application of the district's flag and coat of arms. The applications are equally straightforward.

Tuesday, May 12, 2015

New look, straight into the cup

Rett i koppen ("Straight in the Cup") is a popular Norwegian brand for powder that is mixed with water to create soups and drinks. Earlier this year, it was given a new look, created by Norwegian agency Grid.

The brand was last overhauled about two and a half years ago (by London agency LFH) in an effort to halt slumping sales. Evidently, it didn't do the trick as sales have continued to decline.

The new design platform should communicate the positioning "a warming pause". It reintroduces product shots as a central part of the packaging, something that had been lost in the last redesign.

Monday, May 11, 2015

Futurebrand points out new identity for Grupo Norte


The Spanish company Grupo Norte was originally founded as a cleaning company in 1972, but has since expanded to provide a variety of supportive services and now also operates in Chile and Peru. Last month, on April 7, it launched a new visual identity, created by Futurebrand Madrid.

Futurebrand says it has created a clearer brand architecture that communicates "excellence, strength and improvement". The logo includes a small arrow that points north, a reminder of its heritage, coloured an "optimistic green".

Wednesday, May 6, 2015

Distinct and dynamic looks for Slovakia's public TV channels

RTVS12

Slovak public broadcaster RTVS has two TV channels and they were recently both given new looks. Several studios were approached, but the assignment was given to Czech motion studio Oficina. Their task was give the channels distinct identities and to bring in dynamism and modernity to shift perceptions of the channels.

The previous graphics packages were introduced back in 2012, along with the current logos (as described here). The new looks convey the different profiles of the channels, with an inclusive feeling for the generalist channel Jednotka (Channel 1) and a more abstract look for the specialist channel Dvojka (Channel 2).

A recurring theme in both packages is the use of two dots that form the colon that is part of the channel logos. The channel idents for Jednotka start with everyday situations. The colons then 'open up' a window where the scene has progressed in time and space. In Dvojka's idents, the dots move through abstract shapes before forming the channel logo. The idents will change throughout the day to reflect Dvojka's varied programming which includes both the arts, current affairs, sports and children's programming.

Thursday, April 30, 2015

Alma Media gets digital logo


Alma Media is a major publishing group in Finland and the owner of several newspapers and websites. This week it introduced a new corporate identity, created by Swedish agency Grow. It is part of an overall strategy to better position Alma Media in a digital environment.

The corporate brand will be used more cohesively throughout the company and in conjunction with the company's major brands. The logo is a reflection of Alma's digital media universe, where the user can pick the pieces of content she wants.