Thursday, August 25, 2016

Hulsbosch creates "driving" identity for MTAA Super

The Motor Trades Association of Australia Superannuation Fund, usually shortened as MTAA Super, is one of Australia's leading superannuation funds. Australian employers are required to pay in pension contributions and MTAA Super is the pension fund for the automotive trade, managing the pensions of about 250,000 members. They recently launched a new brand identity, developed by Sydney-based Hulsbosch.

MTAA Super wanted to retain members by emphasising how they securely manage wealth. Hulsbosch also saw a need to distinguish MTAA Super from other funds who are all looking and feeling quite similar. They mitigated this by de-emphasising financial jargon in favour of positive straight talk.

The new logo features a "driving force" symbol (i.e. the wheel) and is supported by bright colours and more circular graphics.

Wednesday, August 24, 2016

From 1991?: CNP Assurances

People use an umbrellas to protect themselves from the rain, which has made the umbrella a popular symbol for companies that offer protection, insurance companies in particular. The most famous umbrella logo is arguably the heavily stylised Citibank umbrella from 1998. But that stylised umbrella is actually predated by the surprisingly similar one used by French insurance company CNP Assurances.

This logo was introduced ahead of the transformation of the old Caisse Nationale de Prévoyance into a limited company known as CNP Assurances. It was designed by Desgrippes & Associés (now a part of Brandimage).

Monday, August 22, 2016

New TV channel 'Blaze' flutters into the UK

A&E Networks is launching a new free TV channel in the United Kingdom next month. It is called Blaze and will show "rugged" male-oriented reality programmes from the History channel for the Freeview platform.

The new channel was announced last week along with its "pennant" logo. A short video used to introduce the channel gives you an idea of how it will animate on screen.

Friday, August 19, 2016

Bell Pottinger brands investment platform CoInvestor

CoInvestor is a financial technology start-up that has created an investment platform for investing in alternative alternative assets. Although set up in December 2015, it recently a proper visual identity, created by London-based communications agency Bell Pottinger as part of a complete integrated communications programme which also includes strategy, website design and marketing.

The straight-forward logo has enclosed the first two letters in the company name in a cylinder. This creates an icon representing the collaboration CoInvestor sees as a key part of its business. The logo is supported by imagery featuring investors.

Thursday, August 18, 2016

Rhythmic look for Belgian radio station Joe

Joe is the name of one of the larger radio networks in Flanders, providing a tried and tested mix of contemporary hits and the best music from recent decades for a target audience aged 35-50. It is a part of the Medialaan group, which also includes leading TV channel VTM and the radio network Q Music. On Tuesday, the station was given a new look, created by Amsterdam-based Cape Rock.

The new look should feel slightly younger more contemporary than its predecessor. The logo features a "spotlight" that can be used to showcase different musical artists. The lime green colour is part of Joe's heritage and allows the brand to stand out.

Tuesday, August 16, 2016

Logo round-up: July 2016

Not that many new logos to present from July, but one of them was for an enormous global brand, Mastercard. We also saw new the merged identity for the Ahold Delhaize grocery group, and about twenty other interesting projects from around the world.

Monday, August 15, 2016

Alibaba's cloud service unveils programmer-inspired logo

Alibaba Cloud (also known as Aliyun or AliCloud) is the leading cloud computing service in China, owned by the gigantic e-commerce group Alibaba. Last week, on August 9, they launched a new visual identity for their service.

The new symbol two brackets and a dash, important punctuation marks used by programmers.