Wednesday, August 14, 2019

Logo round-up: June 2019


June was somewhat busy this year when it came to rebrands, introducing refreshed identities for both the Spanish and Croatian posts, the Firefox web browser, a less juicy Jamba and numerous others around the world.

Monday, August 5, 2019

Brazil's Telecine channels get new logo


Telecine is a suite of movie channels in Brazil, offering the latest blockbusters some months after cinemas. In late July, Telecine launched a new logo.

Telecine's previous identity was a bit fractured with the main logo identifying the package as a whole with logos for the individual channels in a completely unrelated style. The old main logo was a classic designed by Gédéon and had been in use since the '90s. The channel logos were introduced in 2010 and refreshed later on.

The new brand is part of strategy to make Telecine more technology-driven. The graphics make great use of a set of vivid colours.

Monday, July 22, 2019

Azercell drops Telia branding


Azercell is one of the leading mobile operators in Azerbaijan. About a month ago, on June 21, they unveiled a new brand identity.

Azercell used to be owned by Swedish-Finnish telco TeliaSonera and adopted the common Telia symbol in 2011, along with the entire group. After numerous scandals appeared around the acquisition of the mobile licenses in Telia's emerging markets, they decided to exit the South Caucasus region and sold Azercell in 2018. The new logo drops the Telia symbol to mark that Azercell enters a new chapter as an independent company.

Monday, July 15, 2019

WarnerMedia unveils new HBO Max service


In the ongoing "streaming wars", WarnerMedia (previously Time Warner), unveiled their big offering last week. It will be called "HBO Max". HBO already has a reasonably successful streaming service in HBO Go/HBO Now, but this throws everything else that Warner owns in, as well as original programming, to create a broad service that can rival Netflix.

Warner and HBO also own Cinemax, which probably helps with trademarking the name. They also already owned the URL www.hbomax.com, which used to be the press room for HBO and Cinemax.

The logo and what little other applications there at the moment use a blue-purple-red gradient. The actual letterforms have some potential for versatile animations.

Friday, July 12, 2019

Roger reframes the world for Discovery Channel


Back in April, Discovery Channel somewhat quietly rolled out a completely new logo after a decade of tweaking the one they introduced in 2008. The new logo and graphics package were developed by broadcast design agency Roger, who recently presented their case study on the Discovery project.

Discovery wanted to keep D-globe concept that had become quite established, but allowed an otherwise redesigned logo. Roger found that the continents in the globe provided enough whitespace to substitute the lack of 'stem' in the new D. For the graphics, they came up with the "D-frame, a rectangle with on curved corner that is used to hold imagery and information.

Monday, July 8, 2019

L3Harris unite in the Nexus


Harris Corporation and L3 Technologies, two American technology companies mostly active in surveillance and government contracting, merged recently to form L3Harris. Their new common symbol launched on July 1.

The new symbol is known as the "Nexus" and also exists in three-dimensional form outside the combined corporate headquarters in Melbourne, Florida. It symbolises L3Harris' "innovative spirit, conveying the technology connectivity, networked intelligence and mission solutions we bring to our customers".

Monday, July 1, 2019

From the 80s: Brazilian shoe store Arezzo


Here's a somewhat random vintage project: A complete design programme for Brazilian women's shoe brand Arezzo. Arezzo was founded in 1972 and probably received this redesign some time in the '80s (possibly the '70s). The agency behind was P & B Comunicação e Promoção, an agency based in Belo Horizonte, Minas Gerais.

The design programme was very fashionable in the '80s, with deconstructed lettering and pastel colours. The double-Z in the logo stands out as a neat and unusual solution.