Thursday, February 24, 2011

New logo: 2GIS


DublGIS (spelled ДубльГИС with cyrillic letters, translates as "Double GIS") is a service which offers maps and business directories online and to mobile devices in Russia and Ukraine. In Russian, the abbreviation GIS can mean both Geographical Information System and City Information Service, which explains the name Double GIS.

Today, it presented a new look. As the company is planning international expansion, the Cyrillic letters give away for Latin and the company will now be known as 2GIS.

The old logo, created over ten years ago according to DublGIS, contained a complex icon with a magnifying glass. The new logo includes two interlocking circles in the new corporate colours; green, yellow and blue.

The new look launches in March 2011. The new look was reportedly created in-house.

More after the jump.

Previous logo.

2GIS have posted an awesome presentation reel (MP4, 45 MB) on their website which shows both the process and the application. The following screencaps are from that reel:

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The text says "Flexibility with willingness to change".

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The logo on different backgrounds.

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The cornerstone of promotional merchandise - the tote bag.

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Car.

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Office mockups.

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New website.

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