Monday, February 28, 2011
New logo: BZÖ
Alliance for the Future of Austria (Bündnis Zukunft Österreich in German, abbreviated BZÖ) is an Austrian conservative-liberal party, founded in 2005 by the controversial Jörg Haider. BZÖ unveiled a new logo in late January.
When it comes to party logos, they often follow a common theme within a country. In Italy, party logos are circles filled with lots of text, in the United States they are animals with stars and bars while Swedish parties use flowers.
In Austria, most parties seem to use rectangles with three letters in them. The new BZÖ logo follows suit and places the initials in a square with the party's signature colour, orange. The weird way to merge to umlaut into the ring in the letter Ö is carried over from the old logo.