Charles Sturt University is a multi-campus university located in Australia, named after 19th century explorer Charles Sturt. They launched a new logo on Monday February 14, 2011. The new logo is a stylised version of the Swainsona formosa, or Sturt's Desert Pea, a flower available in the area. The Sturt's Desert Pea was also in the old logo, but was then part of a shield design.
The following comes from a press release issued by the university (archive), where a strategy to develop the university through 2015 is discussed:
“The development of the Strategy led to discussions around the need to refresh our brand to present a more contemporary and distinctive image that will stand out in an increasingly dynamic and competitive university market.
“Our aim in updating the brand was to help Charles Sturt University to communicate our vision and aims to the community more clearly and consistently.
“Our updated logo is a modern interpretation of the Sturt Desert Pea to create a more distinctive and contemporary feel, without disconnecting us from our past and historic successes,” said Professor Goulter.
Media Note: Media note: The Vice-Chancellor formally launched the new Strategy and Brand to staff at 11am on Monday 14 February via a live broadcast to all CSU campuses from Bathurst using CSU’s extensive interactive video technology. For more information or to organise interviews contact CSU Media.
The Border Mail