Wednesday, February 16, 2011

New logo: Ocean Outdoor


Ocean Outdoor, a UK company specialising in premium outdoor advertising, which means advanced billboard installations in places with high traffic. The launched a "brand refresh" last week, involving the new tagline "The Art of Outdoor". It was created by Martin Lambie-Nairn's agency Heavenly.

The old logo.

Ocean Outdoor announced the new brand on February 11.

The following is an excerpt from a news article on Ocean's website (archive):
Ocean Outdoor has unveiled a brand refresh and new identity which positions the out of home media specialist at the leading edge of iconic environments and pioneering content.

Branding agency Heavenly worked with Ocean Outdoor Marketing Director Richard Malton to create a new brand identity and positioning which clearly defines Ocean Outdoor’s unique positioning and personality within the outdoor marketplace.

“Ocean has a unique and very high-end product and we wanted to reflect that in the new branding. When it comes to truly premium out-of-home sites, less really is more and Ocean dominates this space. It’s fitting that this brand should have such a premium look and feel in its category,” says Richard Sunderland, CEO of Heavenly.

A new tag line, The Art of Outdoor, reinforces the concept of Ocean Outdoor as an innovative boutique media owner which is pushing the boundaries and possibilities of digital outdoor and live audience engagement.

“Our remit is to create inspirational experiences for aspirational brands and in doing so shape the future of outdoor. This brand refresh encapsulates Ocean’s credentials as masters of the Art of Outdoor, at the premium end of the market,” says Richard Malton.

Logo with slogan.
Heavenly have also posted an article about their work (archive):
Ocean Outdoor, the media company that specialises only in large-format digital, iconic landmark and super-premium banner locations has unveiled a brand refresh and new identity by Heavenly.

Heavenly worked with Ocean Outdoor Marketing Director Richard Malton to create a new brand identity and positioning which clearly defines Ocean Outdoor’s unique positioning and personality within the outdoor marketplace and which positions the out of home media specialist at the leading edge of iconic environments and pioneering content.
Benzinga.com

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