Svensk handel, or The Swedish Trade Federation in English, is an organisation which organises most employers within retail and wholesale commerce in Sweden. Last Friday, a new logo was unveiled for the organisation.
The new logo will be rolled out online in March.
The old logo was simply the name of the organisation set in Frutiger small caps with blue colour. It was introduced sometime in the last decade and was a simplification of an earlier logo, which also included a symbol and was introduced in the late 90s.