Tuesday, February 22, 2011

New logo: TNT7

TV7 is a Swedish television channel which hasn't had much fortune. After a disastrous launch in 2006, it has changed owners several times. It couldn't even secure the rights for its name, so it has called itself "7" for some time. Recently, its parent company, Nonstop Television, was bought by Turner Broadcasting. That started speculation that Turner would use TV7 to launch their TNT brand into the Nordic region.

This was confirmed today. The channel will change its name to TNT7 on March 22 and use the logo above. The old concept with Canadian and Latin American programmes for women will be abandoned for a more general entertainment profile with series like Men in Trees, Party Down and Weeds.

The new logo and graphics were created in-house at Nonstop Television and Turner Broadcasting.

The previous logo.

The old logo was launched on September 1, 2008 and became pink on February 14, 2009 when the channel was relaunched to target women.

Two screencaps of idents posted by Nonstop Television:

Press release (archive)
Dagens Media

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