Thursday, February 24, 2011

New logo: Université Blaise Pascal

Blaise Pascal University (Université Blaise-Pascal or Clermont-Ferrand II) is a university in Clermont-Ferrand in the middle of France. They started the year by launching a new visual identity.

The university was named after 17th century mathematician, scientist, and philosopher Blaise Pascal. A light blue version of his profile was at the center of the old logo, introduced some time during the last decade.

The new logo is centered on the university's abbreviation, UBP. The letters are simplified, and the B is formed from the whitespace between the other letters. The profile of Pascal is still present in the new logo, but has been turned into a silhouette and now acts as one of the counters in the B. The entire logo is shown at an angle, with the full name written above the initials, and the V in université turned on its side for some reason.

The previous logo.
The logo can also be filled with images.

Université Blaise-Pascal Bulletin d'Information 15
Université Blaise-Pascal Bulletin d'Information 19

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