Over-the-top (OTT), is a new broadcasting term for video content that isn't delivered with traditional television, for example on demand services and some web-based video. It is the latest craze in the broadcasting industry.
Today another service of this kind was announced. This time its the Scandinavain satellite broadcaster Viasat which has announced the launch of Viaplay. The logo for Viaplay is based on the Viasat logo, which includes a shiny ball with a V shape in it. For Viaplay, the logo has been coloured red and the globe has been turned on its side to resemble a play icon.