The smallest geographic subdivision in France in the commune. The structure of these communes is very rigid and it has historically been hard to merge communes. This has lead to he creation intercommunal organisations, where several communes cooperate. Since 1999, Poitiers had been a part of an "agglomeration community" called Communauté d'agglomération de Poitiers or CAP.
CAP and the town of Poitiers used to have completely different visual identities, but in 2010 a new identity programme was launched, where the town and agglomeration community had similar logos. With the new identit, CAP started marketing itself as Grand Poitiers, which means "Greater Poitiers".
I seems like the logo for Poitiers surfaced around February 2010.
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Une Coccinelle à Poitiers
Une Coccinelle à Poitiers 2
Le Petit Poitevin