Friday, February 25, 2011

Super Bowl XLVI logo

Those who remember last years unveiling of the Landor-created logo for Super Bowl XLV may remember that back then it was said that future Super Bowl logos would be based on the same template, a shiny rendering of the trophy with the stadium and the number. Those who didn't and were expecting to see a new design for Super Bowl XLVI were probably disappointed when the logo was revealed on Thursday, February 24, by the Indianapolis Super Bowl Host Committee.

See the new logo in a video on the Indianapolis Super Bowl Host Committee website
Press release (PDF) (archive)

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