Tuesday, March 8, 2011

DnB NOR logo (2003)

Is this logo dear to you? Does it evoke special feelings? If that is the case, then you better start writing your eulogies, because it will soon disappear.

DnB NOR is the largest financial services company in Norway, formed in 2003 through the merger of Gjensidige NOR and Den norske Bank ("The Norwegian Bank", abbreviated DnB). Recently, Norwegian media have reported that the bank will drop "NOR" from its name, and that the name DnB (or Den norske Bank), will soon stand alone again. A simpler, bolder and more powerful name than before. The renaming also comes with a new logo, expected to be revealed this year.

The logo for the 2003 merger between (the old) DnB and Gjensidige NOR was created by taking the type from the old DnB logo and adding the name "NOR" after it in the same typeface, but in Gjensidige NOR's old red-ish burgundy colour. If one adds a white background colour to DnB's blue and NOR's red, you get the basic colours of the Norwegian flag. The merged bank was launched on December 5, 2003, and the logo was launched at the same time.

The agency behind the merger logo was Scandinavian Design Group, a major Norwegian corporate design agency.

Scandinavian Design Group was also behind a logo refresh for DnB less than two years before the merger, when the typeface was changed and the number of lines that made up the circular symbol in the logo was reduced.

DnB logo between 2002 and 2003.

The DnB logo in the late 1990s until 2002

Old Gjensidige NOR logo.

The DnB NOR logo at an entrance.

DnB NOR annual report 2003 (archive)


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