Yesterday, on March 2, the brand to be used by the new enitity was unveiled and launched. It will be called Bankia. Interbrand was involved in all aspects of the corporate identity, including choosing a name and creating a visual profile.
The name Bankia has several values in it. It is international and works in many languages, and it includes a K from the English spelling of the word "bank".
The typography in the wordmark also has many interpretations. For example, the merged N and K respresent integration.
The dark brown and yellow-ish limegreen colours are modern interpretations of colours traditionally used by savings banks in Spain.
According to media reports, the local brands will still be used together with the Bankia identity in their respective territories
Bankia have posted a beautiful Youtube video which explains the changes.
|The very temporary logo for Banco Financiero y de Ahorro.|
|Explanation of the wordmark, from a video published by Bankia.|
|Signage at nighttime.|
Bankia press releae (in Spanish) 2
Bankia market values