Friday, March 18, 2011

New logo: Bhutan

Bhutan is a small country located in the Himalayas between India and China with about 700,000 inhabitants. Recently, the Tourism Council of Bhutan launched a new logo to promote tourism to the country. Some reports say the logo was presented on March 10 at a travel fair in Berlin. A new slogan was also launched, "Bhutan, Happiness is a place".

The new logo consists of the slogan and a water color rendering of a blue poppy, Bhutan's national flower. It was created by Ogilvy and Mather in India.

I suspect the logo below is an earlier tourism logo which the new one will replace. The Tourism Council of Bhutan still uses it on its official website. It features a classic Dzong tower and the slogan "Bhutan, Land of the Thunder Dragon".

Kuensel Online

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