Bridgestone, the multinational tire company, unveiled and launched an updated logo today, March 1.
According to the company, the previous logo was introduced around 1984, and the new one isn't a radical departure from it. The clunky typeface is changed to a more modern one. The B icon gets rounder shapes.
Bridgestone also gets a new tagline, "Your Journey, Our Passion". The previous one was "Passion for Excellence".
Bridgestone have posted a press release which also includes a logo history.
 |
| Previous logo. |
|
| ||||
| |||||
Bridgestone press release (archive)
Bridgestone press release 2
Why only "n" in BRIDGESTOnE's logo is lowercase letters ?
ReplyDeleteThe diagonal stroke makes the letter N a bit tricky to work with in slanted, geometric and somewhat narrow typefaces like this one. The old typeface in particular wouldn't work with a regular uppercase N.
Delete