Thursday, March 10, 2011

New logo: Euroset


Euroset (Евросеть with cyrillic letters) is Russia's largest retail chain for mobile communication equipment (primarily mobile phones). Russian newspapers say they have over 4,000 locations. Today, on March 10, they unveiled a new identity. It was created by Wolff Olins, who have previously created several high profile corporate identities in Russia, such as the MTS egg logo.

The new symbol for the chain is a cute yellow terrier, a symbol assoicated with trust, loyalty and friendship. The yellow colour has survived from the previous identity, but is slightly warmer. The identity also uses sky blue and white.

The logo itself is a simple wordmark, usually shown in white on yellow background or black on white background.

The old logo has reportedly remained with only minor changes since the company was founded in 1997, and is considered a bit dated, which isn't something a store which sells quality hi-tech products should be associated with.


Previous logo.

A montage of the new identity, published by Euroset.

Published by Euroset

Евросеть press release (Russian) (archive)
РБК daily
ksonline.ru
Коммерсанть
РИА Новости
GZT.RU
Lenta.ru
Встречайте Желтого Терьера! (archive)

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