Euroset (Евросеть with cyrillic letters) is Russia's largest retail chain for mobile communication equipment (primarily mobile phones). Russian newspapers say they have over 4,000 locations. Today, on March 10, they unveiled a new identity. It was created by Wolff Olins, who have previously created several high profile corporate identities in Russia, such as the MTS egg logo.
The logo itself is a simple wordmark, usually shown in white on yellow background or black on white background.
The old logo has reportedly remained with only minor changes since the company was founded in 1997, and is considered a bit dated, which isn't something a store which sells quality hi-tech products should be associated with.
|A montage of the new identity, published by Euroset.|
|Published by Euroset|
Евросеть press release (Russian) (archive)
Встречайте Желтого Терьера! (archive)