Sunday, March 6, 2011

New logo: Gannett

Gannett - which is pronounced with emphasis on the last syllable, like cadet - is a big media conglomerates in the United States. It owns over 90 newspapers, most notably USA Today, and about two dozen TV stations.

On Monday, March 7, 2011, the company is launching a new look. The logo had already been published by some news outlets on March 4. The new logo simply consists of the name written in Verlag typeface, sometimes with the slogan "It's all within reach" underneath. It was created by an advertising firm called The Farm.

The previous logo contained a globe which was partly covered by a G. It has been in use for decades; I haven't been able to pinpoint when in was introduced, but it was probably born in the 1970s. Update: According to Gannett, the old logo was commissioned from Mutsuo Yasumura & Associates after the 1978 merger with Combined Communications. It was first used on the 1979 annual report, and came with the slogan "A World of Different Voices Where Freedom Speaks".

Some explanations, posted on Gannett's new website (archive):
Our world is changing and so are we. We continue to expand and diversify our vast portfolio of products and the way our customers engage with them. As a result, we've also changed our mission and vision to better reflect who we are and where we are going. You'll notice we changed our look, too, and created a tagline that communicates the value we bring.

What's in a name?
The strength of our new logo rests in the simplicity of our name. We felt we didn't need a lot of trappings to represent who we are. At the same time, we wanted to reflect our heritage and complement our many great brands. We invite you to get to know us better.
Further information, also from Gannett:
Today, Gannett introduces the first new Gannett logo in more than 30 years. The blue logo is simple and straight-forward yet fresh and modern, elevating the Gannett corporate brand and representing who Gannett is today. It has roots in mid-century newspaper typefaces, and expresses a contemporary eloquence. By choosing an all-type logo, our properties can continue to make their own mark with each of their distinct logos, while at the same time allowing for a more seamless pairing with the parent company. Gannett worked with the small boutique advertising firm, The Farm, to create the new logo and brand campaign.

Gannett’s new slogan – “It’s all within reach” – speaks to the many benefits our company offers today – for multiple audiences. For consumers, Gannett provides easy access to the information they want, when they want it, on every platform. For businesses, Gannett delivers innovative marketing solutions that help put their goals within reach. For employees, the company offers rewarding careers and opportunities to grow. Gannett has what consumers and businesses want from a media and marketing solutions company and we deliver what they need on every platform – broadcast, digital, mobile, publishing.
Elements of th new identity include the wordmark on its own,
the tagline, the wordmark and tagline locked together
and an endorsing signature.

USA Today
Gannett press release (archive)
The History of the Gannett Logo (archive)

No comments:

Post a Comment