Wednesday, March 23, 2011

New logo: Intertelecom

Intertelecom (Інтертелеком in Ukrainian) is a Ukrainian mobile telecom operator. They introduced a refreshed identity on March 21, 2011.

Many elements from the old logo have been kept, like yellow and blue colour scheme from the Ukrainian flag and the swirly symbol, which the company calls a "sail". But they have been given a more contemporary look, and the "sail" icon now interacts better with the wordmark which is set in a more modern typeface. The motive has clearly been to value equity and rejuvinate at the same time.

The new logo was designed with the Ukrainian creative agency Tabasco.

Previous logo
Intertelecom press release: Russian (archive) Ukrainian (archive)

The previous identity can be viewed in some detail at Ukrainian creative agency Étrange's website:
Étrange (archive)

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