Friday, March 25, 2011

New logo: La Poste Tunisienne - The Tunisian Post

The Tunisian postal service - La Poste Tunisienne - has introduced a new logo.

The old symbol featured a dove with a globe. It used a lot of purple, a colour strongly associated with Ben Ali's old regime. In the new logo, the purple has been replaced by navy blue and the dove has been replaced by two arches.

The new logo was reportedly created in-house. It was introduced in March, although I don't know the exact date, as I haven't found anything about the rebrand on the postal service's official website. The earliest independent reports are dated March 22 and 23.

There has been a lot of major rebrands in Tunisia lately. The national telco Tunisie Telecom adopted a new logo back in August. After the revolution, the state television channels changed names from Tunisie7 and Tunisie21 to Télévision Tunisienne 1 and 2.

The previous logo.

African Manager

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