Friday, March 11, 2011

New logo: Nenets Autonomous Okrug

Nenets Autonomous Okrug (Ненецкий автономный округ in Russian) is one of several "federal subjects" that make up the Russian Federation. Located in the arctic region, it has a large minority of indigenous people.

Recently (March 2 or earlier), Moscow design agency Notamedia published a new corporate identity they have created for the region.

The logo contains a symbol made up of squares with rounded corners which contain four icons, inspired by traditional indigenous art. Similar shapes can be found in the region's flag and coat af arms. They represent a tent, a pair of antlers, a fish and a drop of oil for the region's crude oil production.

Notamedia have also created a bunch of patterns and figures based on the squares in the logo.

The region also has a new slogan, which translates roughly as "Nenets Autonomous Okrug - The North European pantry in Russia".

There are lots of great images posted on Notamedia's website (in Russian) (archive)

I don't think the new identity has formally launched yet, and I also don't know when that will happen.

Selected images, originally published on Notamedia's site.
Schematic explanation of the symbol.

Numbers and a pattern based on the logo.
Branded airplane livery.

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