Commercial radio in Sweden has long been various music formats, with a very limited amount of talk-based programming. This will change on April 4, when Radio1 is launched on the airwaves over Stockholm, replacing an adult contemporary station called Star FM. It will broadcast call-in shows, news, discussion and traffic round-the-clock.
The station was announced on March 17, and the logo was unveiled on March 24. It is a combination of a lower case R and a 1 numeral. Its design clearly differs from that of other commercial radio logos.