The Italian television market is dominated by two companies: Rai, which is owned by the state, and Mediaset, which is owned by the family of Prime Minister Silvio Berlusconi. Those groups own six national networks, which account for more than 70 percent of all viewing. The most prominent challenger to Rai and Mediaset is Telecom Italia Media and its La7 ("La Setta") network. It is however still far from beating any of the six big networks in the ratings.
Yesterday, March 28, La7 launched a new look and new graphics created by Red Bee Media. The basic idea with the on-screen look is a little "venue" with the logo at the centre which appears around Italy. You can see a montage of the new look on Red Bee Media's website.
The basic shape of the logo remains, although it has been given a slight redesign which is barely noticeable, and a yellow trapezium seems to have become a semi-permanent part of the logo.
More after the jump.
|A previous logo.|
Tweet from Red Bee Media
Red Bee Media case study (archive)
Red Bee Media case sudy (pdf) (archive)
A few screenshots from a reel posted by Red Bee Media.
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