Friday, April 1, 2011

The Eurosport rebrand unveiled


As this site reported back in February, the Pan-European sports channel Eurosport is about to launch a new look with an altered logo. At the end of March, the final graphics package was revealed on several media sites. The rebrand goes live on April 5.

The new look comes with six new cinematic idents created by Les Télécréateurs. They have different emotions as their theme, combining different sports to convey them. New music has been created by Massive Music from Amsterdam.

Les Télécréataurs have posted a branding montage on Vimeo (in HD!)
Three of the new idents:
"Anger"
"Surprise"
"Empathy"

A few examples of on-screen presentation and graphics follow after the jump. For even more visuals, the French TV presentation site lenodal.com has great coverage, a has Art & Business of Motion.


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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Les Télécréateurs have also posted a short description of the project on their website (archive). An excerpt (as I haven't found a way to link directly to it):
The work that took a complete year to achieve includes all on-air infographics, from broadcast (ranking and standings updates and "coming up next" visuals) to commercial elements (graphic pop-ups, text banners, opening and closing titles, and advertising break bumpers). They will also make viewers’ visual navigation easier, providing information quicker and in a clearer format.

A series of six new channel idents, directed by Sebastien Cannone puts the fans and the emotions felt when watching sport at the heart of the narrative, each ident drawing on one key emotion for its inspiration : Joy, Anger, Empathy, Encouragement, Surprise and Tension, incorporating a total of 18 different sports disciplines.

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