Tuesday, April 12, 2011

New logo: Acer

Taiwan-based electronics company Acer has launched a new logo. It was reportedly rolled out this Monday, April 11. So far, there hasn't been much media attention given to the logo change, and Acer doesn't seem to have issued a press release about it either.

The casual observer may not notice the logo change, but some clear differences can be seen when you have the new logo and the old one side-by-side. The new logo uses a different typeface with more rounded corners and the e doesn't stand out from the other letters anymore. The new logo also uses a different shade of green, which has been dubbed "Acer Green".

The previous logo was rolled out ten years ago, on March 8, 2001, when the Acer "diamond" was abandoned. It was created by Landor Associates.

Previous logo.

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