Sunday, April 10, 2011

New logo: International Year of Cooperatives


The United Nations has a long history of proclaiming international years. For example, we are now in the middle of the International Year of Chemistry.

2012 will be the International Year of Cooperatives (IYC). The logo for this event has recently been revealed. It was posted to the IYC Facebook page on March 21, and launched in full on April 5. The logo was developed by the Graphic Design Unit at the United Nations in New York.

Many logos for UN activities involving human beings include pictograms of people, and so does this one. It is made up of seven people in different orange shades holding up a cube in the same orange shades. There are six official language variants in Arabic, Chinese, English, French, Spanish and Russian, the official UN languages.

The following explanation comes from the official logo guidelines:
The logo of the International Year of Cooperatives 2012 evokes the definition of cooperative enterprises as autonomous associations of persons united voluntarily to meet their common economic, social and cultural needs and aspirations, through a jointly owned and democratically controlled enterprise.

Based on the slogan of the year, ‘Cooperative enterprises build a better world’, the logo features seven persons working together to lift and support a cube. The cube represents the various projects goals and aspirations upon which cooperative enterprises are built, and the achievements that can be attained. The genderneutral figures represent the people factor central to the cooperative model, and there are seven of them, to represent the seven principles of the cooperative movement, i.e. voluntary and open membership, democratic member control, member economic participation, autonomy and independence, education, training, and information, cooperation among cooperatives, and concern for community.

As illustrated by the logo, these seven principles work together to allow cooperative members to achieve the goals and desires that they would not have been able to attain through their individual efforts.

Image and video hosting by TinyPic
Different language variants.

Image and video hosting by TinyPic
The IYC tagline in the six official UN-langauges.

The Official Logo of the International Year of Cooperatives (IYC) (archive)
IYC Logo Guidelines (archive)
Inidan Cooperative

No comments:

Post a Comment