Wednesday, April 13, 2011

New logo: Mothers Against Drunk Driving

Mothers Against Drunk Driving (MADD) is an American non-profit which seeks to stop drunk driving. Yesterday, April 12, the organisation unveiled a new logo.

The previous MADD logo was unveiled in August 2002. The new one keeps the drink-and-car-keys icon from the previous logo, but gives them a different, less cliparty design. The prohibition circle is replaced by an X mark. The typography switches from caps to lower case.

From an MADD press release:
MADD’s refreshed logo and brand provides an opportunity to reintroduce the organization in communities across the country. The new logo signifies a more modern, approachable MADD, while still emphasizing the core values on which the organization was founded more than 30 years ago — especially the power of Mothers, which includes both men and women who want to make a difference

Previous logo.

Closeup on the symbol.

Press release (archive) 2

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