Snyder's-Lance is a United States salty snacks company. It was created from the merger of Lance Inc. and Snyder's of Hanover last year, the deal was closed on December 6.
Yesterday, April 11, a new logo for the merged company was presented. As we see above, it is a friendly wordmark written in maroon color with a quirky serif typeface with some interesting curls.
The company stresses that this is a corporate logo and that brand logos will remain.
The previous corporate logo for Lance Inc. was introduced around 2008/2009.
|Previous corporate Lance Inc. logo.|
|Snyder's of Hanover logo.|
Lance Inc press release (archive)
Press release 2