Tuesday, April 12, 2011

New logo: Snyder's-Lance


Snyder's-Lance is a United States salty snacks company. It was created from the merger of Lance Inc. and Snyder's of Hanover last year, the deal was closed on December 6.

Yesterday, April 11, a new logo for the merged company was presented. As we see above, it is a friendly wordmark written in maroon color with a quirky serif typeface with some interesting curls.

The company stresses that this is a corporate logo and that brand logos will remain.

The previous corporate logo for Lance Inc. was introduced around 2008/2009.

Previous corporate Lance Inc. logo.

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Snyder's of Hanover logo.

Lance Inc press release (archive)
Press release 2

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