Snyder's-Lance is a United States salty snacks company. It was created from the merger of Lance Inc. and Snyder's of Hanover last year, the deal was closed on December 6.
Yesterday, April 11, a new logo for the merged company was presented. As we see above, it is a friendly wordmark written in maroon color with a quirky serif typeface with some interesting curls.
The company stresses that this is a corporate logo and that brand logos will remain.
The previous corporate logo for Lance Inc. was introduced around 2008/2009.
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| Previous corporate Lance Inc. logo. |
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| Snyder's of Hanover logo. |
Lance Inc press release (archive)
Press release 2
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