Thursday, April 14, 2011

New logo: St. Vincent and the Grenadines tourism

St. Vincent and the Grenadines (abbreviated SVG) is an island nation in the Caribbean. Last weekend (April 9), the St. Vincent & the Grenadines Tourism Authority (SVGTA) unveiled a new logo to market the island nation to tourists.

The logo uses SVG's national colors, and at the center is a flying seagull which replaces the V in St. Vincent.

The new logo was created by Lonsdale Saatchi & Saatchi Advertising Limited from Trinidad and Tobago.

Previous logo.

From a press release issued by the SVGTA on April 13:
Home to such diverse attractions as La Soufriere, the famous volcano; Mustique, playground of the stars; and the location for the film Pirates of the Caribbean, SVG is also benefitting from numerous capital projects implemented to make the country more attractive to and better able to host international visitors. As part of the project, a new SVG logo has been launched. Designed using the national colors, the iconic shape of a seagull's wings forms the "V" in St. Vincent. The new logo symbolizes SVG as a multi-dimensional experience for visitors; they are free as an all-pervasive bird, with 32 islands to touch on, each with its own character. The seagull is in flight, connoting the freedom to experience and explore all that SVG has to offer.

"SVG is perhaps one of the best kept secrets of the Caribbean. It is time for the secret to be revealed with a new brand identity for this great destination," explained Glen Beache, CEO of the St. Vincent and the Grenadines Tourism Authority. "Through several major projects, we will greatly improve our ability to attract and host many more visitors to our islands."


"Our 32 islands not only offer guests an incredible variety of experiences, but they do so with their own unique flavor and beauty – from the black sand beaches of St. Vincent to the multi-hued blues of the waters surrounding the Tobago Cays," said Hon. Saboto Caesar, Minister of Tourism for SVG. "For eco-tourists, those interested in aquatic pastimes, weddings and even those who just want to getaway and relax, SVG offers both quantity and quality. Our new brand identity is one of the many ways in which we will convey just how unique our country really has emerged."

The new SVG logo was created by Trinidad and Tobago-based advertising agency Lonsdale Saatchi and Saatchi, and will be prominently featured in the fresh SVG promotional materials being created to publicize this large-scale tourism thrust.

St. Vincent and the Grenadines Tourism Authority (archive)
Launch video (Yfrog)
Press release (archive)
Airlines and Destinations

1 comment:

  1. what is the branded name for st. Vincent?