Standard Register is a company in Dayton, Ohio which provides document management services. Their clients include thousands of hospitals and many large financial institutions and other companies. Yesterday, April 28, it launched a new "corporate focus", which was marked with a new logo.
The new focus is on advancing the costumer's reputation, which explains the tagline "Advancing Your Reputation". The previous tagline was "Managing the documents you can't live without".
Standard Register press release (archive)
Dayton Daily News
Dayton Business Journal