Thursday, April 7, 2011

New look: Muz TV


Russia has over a dozen different national television networks, most of them started in the 1990s. One of them is the music television network Muz-TV (Муз-ТВ in Russian), which started in the mid-1990s. Muz-TV is an abbreviation of Muzikal'noye televideniye, and that happens to be Russian for Music Television. The American Music Television (MTV) came to Russia a few years later.

Just like its counterparts around the world Muz-TV is facing competition from video sites such as Youtube (or the Russian equivalent, Rutube). And we recognise Muz-TV's solution: replacing pure music TV with broader youth programming, including reality shows and pop culture.

Recently Red Bee Media presented a new identity they have created for the network. Design Week reported about the new look on March 31, saying that it would launch in April. I have found nothing on when it will actually launch, or if it already has.

Muz-TV's existing logo contains a stylised M made up of dots, which looks a bit like equalizer bars. It is by far the most memorable and distinctive logo I've seen the channel use, so they were right to keep it.

The identity is based on the logo and the colours within it, which kinda covers the entire rainbow. Those colours are then used in a flying liquid figure which is seen in all on-air graphics with lots of colourful items.

Red Bee Media have posted a video and more information on their website (archive). Based on that video, it seems like the graphics were delivered in 4:3 format. You rarely see that these days.

Some screengrabs after the jump.


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The liquid figure.

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Shot from an ident.

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Programme trailer graphics.

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Another trailer graphic.

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Music video graphics.

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"Coming up..." graphics.

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Sting.

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Muz-TV has used a logo made up of coloured dots since around September 2008. The current version was introduced one or two years ago.

Muz-TV's logo.

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