Big Ten Network, is a cable TV network which is a joint venture between Fox Cable Networks and the Big Ten Conference. It is fully dedicated to covering this prestigious college sports conference.
Today, May 31, it announced that it was rebranding. From now on, it will primarily refer to itself by its initials, BTN. The website will be moved from www.bigtennetwork.com to www.btn.com. According to a press release, viewers will see the changes in July.
The previous logo for the Big Ten Network has been used since the network launched in August 2007. It was unveiled almost a year before the launch, on October 12, 2006. It featured eleven stars for the eleven schools that made up the Big Ten Conference.
The new logo is more flexible than the previous one, which has allowed the creation of specific logos for all twelve participating universities.
|The University of Illinois version of the new BTN logo.|
|BTN Michigan State.|
|BTN Ohio State.|
|BTN Penn State.|
Big Ten Network (archive)
Press release (archive)
(It seems the The Detroit Free Press prematurely published an article about the changes this weekend, but BTN itself and other media announced the changes on May 31.)