GVT is a Brazilian telecommunications company which offers fast broadband services. Founded in 2000, it was bought by the French media and communications group Vivendi a few years ago. On May 2, it unveiled a new logo, replacing the "swoosh" logo it has used for most of its existance.
In the new straightened up mark, the "swoosh" has been replaced by an arch under the T, symbolizing employee and customer satisfaction.
The ad agency Loducca has created a campaign to launch the new look, and some sources also credit them with the identity work.
Press release (in Portuguese)
Comunicação & Cia.
Tweet from Loducca