Thursday, May 26, 2011

New logo: Port of Tallinn

Yesterday I wrote about a rebranded Latvian bank, and today comes another logo change in the Baltics which was presented on the same day. This time it is the port authority in Tallinn, the capital of Estonia, which unveiled a new logo on Monday, May 23.

According to the port authority, the previous logo had been used for over decade, and it was considered dated and in the need for modernisation. Its old slogan, "The port that ships love", was included in the logo, which was also reflected in the form of a red heart over the I. The typeface was Eras Ultra, which was very popular in the 1990s, but is a bit frowned upon today.

Previous logo.

The new identity was developed by a well established Estonian corporate identity firm called Identity. It abandons the love theme, in favour of a new slogan, "The Port of Good News". The heart gives away for a new orange "smiling anchor" icon.

Estonian version.

Port of Tallinn article (archive)
Port of Tallinn article (Estonian) (archive)
The Baltic Course
Best Marketing

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