Friday, May 27, 2011

New logo: Solaseed Air

Skynet Asia Airways is a Japanese low-fare airline, which made its first flight in 2002. On May 12, it announced that it would abandon its old boring name for a more exciting one. From July 1, it will be called Solaseed Air.

The new name is a play on words which combines the Japanese word "sora", which means sky, and "seed". It should also remind one of the second half of the musical scale, as in Do Re Mi Fa So La Si Do.

The brand positioning talks about spreading seeds of smiles, which is reflected in the logo, the pistachio green color and identity applications.

Skynet Asia Airways logo.

The previous logo has been used at least since the airline started flying in 2002. It should be noted that Skynet Asia Airways still be the official company name.

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New livery.

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Continuing a trend, the airline name can be seen on the bottom of the fuselage.

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Brand positioning coming out of the exhaust pipe.

Unfortunately, my very limited knowledge of the Japanese language restricts what can be conveyed in this article. If you find something in these links you wish to add or translate, do not hesitate to post a comment.

Skynet Asia press release (Japanese) (archive)
Solaseed Air new design (archive)
Kyodo News
Aero Pacific Flightlines
Boeing twitpic

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