Friday, May 20, 2011

New logo/packaging: Oggu


Oggu is a new Dutch brand for 100% organic soft drinks without chemicals. The first batch was rolled out to Albert Heijn supermarkets in January this year. It hopes to roll-out to other European markets such as Germany, Belgium, Scandinavia and the UK this year.

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Lemon-lime, cola and orange.

Organic Beverages, the company behind the organic soft drink, turned to Design Bridge to come with the entire brand, involving everything from naming and strategy to design. Oggu, Design Bridge tells us, is a combination of the words "organic" and "gusto" (Italian for taste). The brand positioning is "For the Love of Delicious Purity", combining the purity of a 100% organic product with indulgence and a slightly unconventional attitude.

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Different label design concepts.

Design Bridge mentions t-shirt's a one of their inspirations, and the labels and other graphical elements certainly reminds one of elaborate t-shirt printing with words from different European languages in "playful" typefaces. It would be a lost opportunity if the company didn't print up t-shirts based on the labels to be handed out to costumers this summer.

The following images were published by Oggu and Design Bridge.

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A bus stop, modified to promote Oggu.

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Outdoor ad.

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Outdoor ad.

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A promotional flyer, from Oggu's Facebook profile.

Design Bridge case study
Design Bridge blog
Oggu's website
Oggu on Facebook

Adformatie
Reclameweek
Marketing Tribune
evmi.nl

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