Thursday, June 30, 2011

New logo: Akva Kristall


Akva-Kristall (Аква-Кристалл in Russian) is a Russian company which manufactures and sells bottled water. It is headquartered in the city of Yekaterinburg, and its primary distribution area is the region around it. This relatively young company claims it started as a a small soft drink maunfacturer in 1996, with water production not starting until 2003. Today, it is one of the leading bottled water brands in the region.

Late last year, Akva Kristall got a new corporate identity, created by the design agency RA Voshod, also from Yekaterinburg. Their work involved a new logo, and new label designs.

As you may have guessed, the name translates as Aqua Crystal, and the logo includes references to both water, in the form of the drop shape, and crystal, through the "crystal pattern" with four shades of blue.

Previous logo.

A news article about the new logo was published on Akva-Kristall's website on December 1, 2010, and the new look was probably rolled out some time during this year.

The following images were published by Akva-Kristall and RA Voshod.

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VIP-Kristall, water of the highest quality.

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Malysh is a brand of drinking water for kids.

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Water truck.

Аква-Кристалл
РА Восход
Sostav.ru


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