Tuesday, June 14, 2011

New logo: Digiturk


Digiturk is Turkey's leading satellite television platform, which started operations in the year 2000. A few months ago, probably in March, the company launched a new corporate identity, created by Saffron Brand Consultants.

Saffron suggested that Digiturk focused on the their provision of "a guaranteed good time" to position them in a market where there are lots of free TV channels with quality programming.

The visual part of the identity centers around a bunch of animated red "mood rings" that can manifest different emotions, genres and themes. Amsterdam motion studio Addikt helped out in creating these rings. A commercial used to launch the rebrand used the rings as "portals" through which Digiturk content would come into everyday life.

The odd wordmark is clearly linked with the mood rings theme. Perhaps the wordmark was derived from the mood rings idea, or vice versa.

Previous logo.

More images after the jump.

Image and video hosting by TinyPic
A bunch of rings, from Saffron's presentation video.

Image and video hosting by TinyPic
The Digiturk logo with different colours and backgrounds.

The new look was launched around the beginning of March.

Saffron (archive)
Addikt (archive)
Campaign site

A selection of videos
Vimeo: Saffron's rebrand video
Vimeo: Brand commercial Youtube
Vimeo: Brand video
Youtube 2


Image and video hosting by TinyPic
"Comedy"


Image and video hosting by TinyPic
"Horror"

Image and video hosting by TinyPic
"Nature"

Image and video hosting by TinyPic
"Sports"

Image and video hosting by TinyPic
"Action"

No comments:

Post a Comment