Wednesday, June 15, 2011

New logo: Fox Soccer


Fox Soccer Channel, the American TV network which only broadcasts soccer, was launched on February 7, 2005, replacing an "international" sports network called Fox Sports World, which also broadcast rugby and cricket in addition to soccer. Yesterday, June 14, it unveiled a new look for the the channel and associated businesses, like its companion channel Fox Soccer Plus and the websites FoxSoccer.com and FoxSoccer.tv.

The rebrand drops the word "Channel" from the channel's name, and it will now be known as Fox Soccer. The reasoning behind this is that the audience now has access to Fox Soccer content not only through TV screens, but also through other platforms. We've seen this trend before, most recently last week when the Science Channel shortened its name to Science.

The new look will be launched on all platforms on August 13 with a new set of "high-tech" on-air graphics.

Current Fox Soccer Channel logo.
The current Fox Soccer logo has been used since the network was launched in 2005.

The new logo keeps the shield idea, but drops the soccer ball. The press release describes the new typeface as bold, brash and showcasing Fox Soccer's "irreverent FOX heritage".

Fox Soccer has provided images of all the new logos, and they can be seen after the jump.

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Fox Soccer and Fox Soccer Plus logos.

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Fox Soccer and Fox Soccer Plus logos with blue background.

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FoxSoccer.com and FoxSoccer.tv logos.

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FoxSoccer.com and FoxSoccer.tv logos with blue background.

The current Fox Soccer Plus logo.

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