Wednesday, June 1, 2011

New logo: Groupe La Poste

The French postal service has started using a new corporate logo. It is credited to the agency Nude.

The new design takes the historical bird design which has been used for decades and frees it from the yellow "button" it has been a caged in for the last few years. The bird instead gets a new blue colour and some bevels and gradients. It also adds a definite article in front of the company name.

Previous logo.

It seems the new logo was introduced around January-February, but without much coverage. Overall, the company seem to have responded to their new corporate mark with apathy. It has been used on corporate documents for a few months, but it still isn't used on their website, not even in the corporate section.
Le Groupe La Poste annual report

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