Wednesday, June 1, 2011

New logo: Kabel Eins Classics


Kabel Eins Classics is a German pay TV channel which broadcasts classic TV series and movies. It was launched on June 1, 2006. It belongs to the ProSiebenSat.1 Media group, a the name is derived from one of the group's free TV channels, kabel eins. Today it celebrated its fifth birthday by launching a completely new look for the first time.

Previous logo.

The new logo put emphasis on the word "Classics", while the kabel eins symbol sits as an approval mark from the free TV channel. The colour scheme is orange, black and white, which is used a lot in the on-air graphics. IDs and other on-air elements show scenes from genres relevant to the channel in this colour scheme.

Some examples of ID spots, posted by Kabel Eins Classics:


Image and video hosting by TinyPic
Singing in the rain.

Image and video hosting by TinyPic
Western.

Image and video hosting by TinyPic
Sci-fi.

Image and video hosting by TinyPic
Adventure.

The new look was announced on May 31, and launched on June 1.

Sevensenses press release (archive)
Presseportal (archive)
DWDL.de
Quotenmeter
Facebook album

Update June 24

The new look was created by DMC Group and included the visual identity, the on-air graphics and website design.

The following images comes from the case study published by DMC.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

No comments:

Post a Comment