Kabel Eins Classics is a German pay TV channel which broadcasts classic TV series and movies. It was launched on June 1, 2006. It belongs to the ProSiebenSat.1 Media group, a the name is derived from one of the group's free TV channels, kabel eins. Today it celebrated its fifth birthday by launching a completely new look for the first time.
The new logo put emphasis on the word "Classics", while the kabel eins symbol sits as an approval mark from the free TV channel. The colour scheme is orange, black and white, which is used a lot in the on-air graphics. IDs and other on-air elements show scenes from genres relevant to the channel in this colour scheme.
Some examples of ID spots, posted by Kabel Eins Classics:
|Singing in the rain.|
The new look was announced on May 31, and launched on June 1.
Sevensenses press release (archive)
Update June 24
The new look was created by DMC Group and included the visual identity, the on-air graphics and website design.
The following images comes from the case study published by DMC.