Last week, on June 22, Kenya Power & Lighting Company (KPLC), the Kenyan electricity provider, was rebranded by shortening its name to Kenya Power and introducing a new corporate identity. The rebrand is part of a larger strategy which includes increasing population access to electricity and making the company better in all sorts of ways.
Ogilvy & Mather East Africa, McKinney Rogers Kenya, and SBO Research Kenya are credited with the rebrand work. The new logo combines corporate aesthetics with distinctly Kenyan features.
|Previus KPLC logo.|
Kenya Power press release
Business Daily Africa