Sunday, June 5, 2011

New logo: Meliá Hotels International


This week, the Spanish international hotel group Sol Meliá officially changed its name to Meliá Hotels International, following a decision made at the company's annual shareholders' meeting in Palma de Mallorca. The new name comes as the company has just gone through a historic downturn for the tourism industry.

The new name refers to the company's most well-known and international brand, Meliá Hotels & Resorts, and adds the words "hotels" and "international" to explain what the company does. The Sol brand, which has been removed from the company name, is less widespread and signifies a chain of family hotels and resorts in Mediterranean and Carribean holiday destinations.

The new company logo is very simple rendition of the company name set in grey capital Gill Sans letters, with a tilde sign replacing the accent over the letter a. It is clearly inspired by the current logo for the Meliá Hotels & Resorts chain, although that logo uses a Futura typeface and not Gill. One wonders if that is intentional, or if the new logo was done by people who can't tell the two typefaces apart.

Previous Sol Meliá logo.

I don't know when the previous logo was introduced, but I clearly remember seeing it when I stayed at one of their hotels in the mid-1990s. The Sol Mélia name dates back to 1987 when Meliá merged with Hoteles Sol. Both Meliá and Sol have remained as independent consumer brands to this day. The two chains used to have logos that matched the corporate Sol Meliá logo, but they were both replaced in 2006.



The new name and corporate identity was announced on Wednesday, June 1, and launched in Friday, June 3.


Current Meliá Hotels & Resorts logo.

Current Sol Hotels logo.

Mélia Hotels & Resorts logo before 2006.

Sol Hotels logo before 2006.


Press release June 1
Press release June 3
Travel Daily UK
Portal Fator Brasil
Newswire Today
Pienso Logo Existo

2 comments:

  1. what is the tilde for? it gives a portuguese sound to the "a" which does not exist in spanish

    ReplyDelete
  2. And it changes completely the sound of Meliá in portuguese!!!
    If it`s only design idea, questionable idea.

    ReplyDelete