The Australian city of Newcastle is the second largest city in the state of New South Wales. On June 2, the Newcastle City Council unveiled a new logo which will be used to promote the city. Newcastle has a reputation of being a city of just steel mills and coal mines, and the new colourful logo tries to get rid of that reputation.
The new logo will be used in promotion to both business and tourists and well as the general public. The colours represent different industries, both old and new, and there are also colour variants of the logo to be used by specific industries. Together the colour combinations tell the story of Newcastle today and tomorrow.
The new look was created by the Newcastle agency Peach.
See Change brand website
See Change - The Brand Story
See Change - The Brand Story pdf
Youtube: Branding Newcastle - 1. The Challenge
Youtube: Branding Newcastle - 2. The Project
Youtube: Branding Newcastle - 3. The Essence
Youtube: Branding Newcastle - 4. Creating the Brand
Youtube: Branding Newcastle - 5. The Result
Youtube: Branding Newcastle - 6. The Opportunity
ABC Newcastle NSW
The Newcastle Herald June 2
The Newcastle Herald June 3