Thursday, June 2, 2011

New logo: Tutti Frutti

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Tutti Frutti is a classic Swedish candy brand. It was allegedly launched in 1921, which would make it 90 years old today. The product has gone through several changes through the years, but many Swedes probably associate the brand with small paper boxes with less than one ounce of candy in them. Over the years, the brand has expanded and the product range now includes several kinds of gummi candy in plastic bags.


Recently, a new package design was launched. At the center is a new round logo which brings the classic orange signature colour to all packaging.

The company claims the rollout started in the week of May 2.

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Before.
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After.

Fazer press release (archive)
Fazer - Tutti Frutti
Tutti Frutti history

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