The major Indian media conglomerate Zee Enterprises Entertainment Limited, also known as Zee Network, has launched a company-wide rebrand today. The new logo was launched at a 90-minute special event in Mumbai which was simulcast by Zee TV channels around the world.
The plans for the rebrand were unveiled through a press release on May 23. The big reveal was today, June 19, although some glimpses of the new logo could be seen before that.
The new logo is a shiny Z, which was reportedly created by Zee's in-house team.
The Zee Network's previous on-air look was introduced at the end of March 2005.
"Developed by the in-house team, Zee TV’s aqua blue colour new logo features a stylish font. The new age design with its upward flourish signifies the upward movement of desires and wishes. The abstract form of the ‘Z’ and vibrancy of aqua blue bring in modernity and freshness to the brand. “The unshackling of the ‘Z’ from the box symbolizes today’s woman’s zest for life and confidence to go out in the world beyond her home. The overall design has a progressive feel and reflects the idea of looking into the future with hope and depicts a more dynamic and spirited outlook. The rainbow of hope is a very important element of the new packaging. It is colourful, ethereal and symbolically emphasizes the promise of ‘Umeed Se Saje Zindagi’… celebrating hope and life,” says Goenka." - Press release, (Punit Goenka is managing director and CEO of Zee)After launching its first TV network in 1992, Zee's portfolio has grown to dozens of different television channels with programs in Hindi, English and many of the other languages spoken in India. It also has an extensive network of TV channels for Indian diasporas around the world. This rebrand follows a relaunch of Zee's competitor Star, whose primary network StarPlus was rebranded almost exactly a year ago.
The table below contains the new and old logos of the different Zee channels. Most of the previous Zee logos were introduced in 2005. The previous logos for the English-language channels Zee Studio and Zee Café were introduced in November last year, but have been updated to include the new Z. So far, there are no new logos for 9X, an entertainment channel aquired last year, and the TEN sports channels.
Zee Television press release June 19 (archive)
Bizasia.co.uk May 22
Bizasia.co.uk June 6