The American Irish-themed restaurant chain Bennigan's has struggled financially in the last few years, with continous reports about bankruptcy. Perhaps in an attempt to bounce back, last year, the chain launched a new visual identity.
The new logo is a clean break with three decades of swirly "tavern-style" typography, instead going for individualistic slab serif letterforms. The logo can also include a pint of beer, which for some reason has a B from the old logo on it.
The oldest dated use of this logo I've found is from November last year, from a report about the opening of a new restaurant with an updated design. However, it is possible that the new logo was introduced several months before that. I haven't found any media mention of the rebrand.
|Logo used until the mid-1990s.|
Some visuals of the new identity:
|Exterior of a new restaurant.|
|Logo without the beer.|
|Cover of a menu.|
Bennigans article about a new restaurant design (November 2010) (archive)