Wednesday, July 27, 2011

New logo: Kvaerner


Aker Solutions is an industrial concern based in Norway. In its current form, it was created from a merger between Kværner and Aker Maritime, and was known as Aker Kværner until 2008 when it adopted its current name. Recently, Aker Solutions spun off its EPC activies into a separate company.

The working title for this company was "Aker Contractors" until April 6, when it was announced it would be called Kvaerner, resurrecting a company name that had been dormant for a few years. The new corporate identity was created by the Oslo brand agency Brandlab, who got the assignment in January.

The new logo is a simple powerful teal wordmark, with an unusual rendering of the letter Æ as a distinguishing feature. Brandlab provides an explanation of the identity (translated by me):
Kværner has ambitions to appear as an innovative and different company with solid experience. With an established an historical name it was of great significance to create a unique and future-oriented design.

The oil and gas business is dominated by profiles in blue, grey and orange. Large images of complex installations and energetic people in hard hats. Kværner wanted to challenge with its design. The logo is iconic and modern, without a disturbing symbol. It underlines the power of the Kværner name and makes the profil practical to implement. The rest of the design is inspired by dynamics of the huge finished installations and Kværner's competence in handling the complexity and to realise them. The colour palette with thin a precise lines underlines precision and competence.

The following images were published by BrandLab Oslo.

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Press release April 6 (archive)
Kvaener logo page (archive)
Kvaerner "logo kit" (archive)
Brandlab (archive)
E24
Oilinfo

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