Earlier this year, the Australian broadcasting company Southern Cross Media acquired its competitor Austereo. After the deal was finalised, the two companies have been in the process of integrating their activities. Yesterday, July 21, the a new name for the merged company was unveiled. It will be called Southern Cross Austereo.
A new logo was unveiled at the same time. It is a combination of the A from the Austereo logo and a very colourful rendition of the star from the Southern Cross Media logo. According to the media site B&T, the colour spectrum represents different business divisions.