Wednesday, July 13, 2011

New logo: St. Kitts tourism

The island of Saint Kitts, with a population of 35,000 people, is a part of the Caribbean nation of Saint Kitts and Nevis. This year, the St. Kitts Tourism Authority has introduced a new logo to market itself to tourists.

Previous logo.

Replacing a combination of a script wordmark and a local flower, the new logo is an elegant italic wordmark. A ligature between the upper-case S and the lowercase T creates an "open  heart". There is also a "signature graphic" which is inspired by the wordmark and includes another open heart and some waves. To further enforce the heart theme, the new tagline is "Follow Your Heart". The colour scheme (brown and beige) was reportedly inspired by Saint Kitts's natural landscape.

The signature graphic.

The new logo has been around for a few months, but was given some extra media attention on July 11 with the launch of a new website for the St. Kitts Tourism Authority.

South Florida Caribbean News
Cruise Industry News

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