Thursday, July 7, 2011

New logo: The Wendy's Company

Last Monday, July 4, Wendy's Arby's Group sold the fast food chain Arby's to Roark Capital Group. Following this sale, the next day, July 5, the company announced that it would change its name to The Wendy's Company, effective the same day.

The Arby's sale means the company will now focus on the Wendy's change, something reflcted in the new company name and logo. The freckle-faced red-haired girl with pigtails from the classic logo used by Wendy's restaurants is now featured in the corporate logo, and the word "Wendy's" shares its color with the girl's hair. The typography is playful and much less "corporate" than its predecessor.

Previous logo.

The company was called Triarc until 2008 when it bought the Wendy's chain and changed its name to Wendy's/Arby's Group. The logo was a stylized combination of the initials W and A.

The Triarc name in its turn was adopted in 1993.

An old Triarc logo.

The following is an excerpt from the press release announcing the changes:
“With the transaction now behind us, we look forward to devoting our full attention and resources toward realizing Wendy’s® exciting growth prospects, which include revitalizing the core menu, expanding into new dayparts including breakfast, modernizing our facilities, building new restaurants in the United States and pursuing global expansion,” Smith said. “Our new corporate name and logo signals our commitment to the Wendy’s brand following the sale of Arby’s. We’ve incorporated the original Wendy cameo into our new Company logo and we’re highlighting a phrase that’s been a defining point of difference for Wendy’s for more than 40 years – Quality is Our Recipe®. We’ve added the phrase ‘Worldwide’ to our tagline to emphasize Wendy’s global aspirations.”

Press release 1 (archive)
Press release 2 (archive)
The Wendy's Company: A New Day (archive)
The Columbus Dispatch


  1. I am curious about the girls' hair. Are these pig tales braided at all or just tied?

  2. I'm am curious about her hair also. Is it just a piggy tail or is it a braided piggy tail????????